Autor: John Grant

Ean: 9780470723241

Isbn: 0470723246

Wydawca: Wiley John + Sons

Oprawa: oprawa twarda

Ilość stron: 320

Data wydania: 2007

We are currently eating, sleeping and breathing a new found religion of everything `green`. At the very heart of responsibility is industry and commerce, with everyone now racing to create their `environmental` business strategy. In line with this awareness, there is much discussion about the `green marketing opportunity` as a means of jumping on this bandwagon. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably, whilst avoiding the bandwagon. `John Grant has been a great help over the years in thinking about how to position and market the Ecologist magazine. He`s one of the few people I have met who understands both green issues and marketing and is able to fuse the two creatively and effectively.` --Zac Goldsmith, director of The Ecologist, co-chairman of The Quality of Life Group `If green is to become truly mainstream, we`ll need companies of all sizes and sectors to find their way through the subtleties and complexities of the green marketplace, and John Grant`s Green Marketing Manifesto provides an excellent roadmap. It makes a clear and compelling case that green marketing isn`t an end unto itself, but rather a potent engine for creating business value through innovation, while fomenting genuine societal change.` --Joel Makower, Founder and Executive Editor, GreenBiz.com, and author of `Two Steps Forward` blog `This book is essential reading for the growing numbers who are realising that good business can be good business (and that it comes from being good, not looking good).` --Jamie Mitchell, managing director, innocent smoothies `...(a)splendidly provocative and incredibly timely book ... we need things conserved, shared, reused, recycled, slowed down and treasured at an ever deeper level. And that`s what this manifesto is all about!` --Jonathan Porritt (from the foreword), co-founder Forum for the Future and Chairman of the UK