Autor: Galloway Scott

Ean: 9780552176231

Isbn: 9780552176231

Wydawca: Penguin Books

Oprawa: miękka

Ilość stron: 326

Wymiary: 11.0x18.0cm

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.