Wydawca: Jossey Bass
Oprawa:
Discover the forces driving the decisions of today`s most sought after consumersAccording to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O`Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on ...
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