Wydawca: Wiley John + Sons

Oprawa:

The latest tips on green marketing and sustainable business strategiesForget greed, green is good. Today`s cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it`s an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to make that sustainable model work.Catching the wave of ...