Wydawca: Wiley John + Sons

Oprawa: etui kartonowe

International GAAP 2009 goes much further than explanation. It interprets IFRSs, sets them in a relevant business context and provides insights into how complex practical issues should be resolved in the real world of global financial reporting. This integrated approach is unavailable in any other work, and provides a unique level of authoritative material for preparers, investors and other users ...

Wydawca: Wiley John + Sons

Oprawa: oprawa broszurowa

From the Publishers Weekly review: `Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though `no company the authors know of is on a truly long-term sustainable course,` Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess ...

Wydawca: Wiley John + Sons

Oprawa: oprawa twarda

We are currently eating, sleeping and breathing a new found religion of everything `green`. At the very heart of responsibility is industry and commerce, with everyone now racing to create their `environmental` business strategy. In line with this awareness, there is much discussion about the `green marketing opportunity` as a means of jumping on this bandwagon. The Green Marketing Manifesto ...

Wydawca: Wiley John + Sons

Oprawa:

The latest tips on green marketing and sustainable business strategiesForget greed, green is good. Today`s cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it`s an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to make that sustainable model work.Catching the wave of ...

Wydawca: John Wiley & Sons

Oprawa:

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback editionToday`s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks ...