Wydawca: Wiley
Oprawa: miękka
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”
Suitable for all business majors, the text encourages students to learn how marketing managers ...
Cena:
206,60 zł
Cena sugerowana:
243,00 zł
Oszczedzasz:
36,40 zł
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